Municipal fleets work hard to improve safety, reduce costs, and keep drivers engaged. Many fleets already track driving behaviour with telematics, but changing habits over time can still be difficult. In our recent webinar, Geotab introduced Geotab Vitality, a driver-focused platform that uses rewards, gamification, and real-time feedback to create lasting behaviour change.
The goal is simple. Help drivers stay safe, stay motivated, and feel valued while giving fleet managers measurable improvements across safety, fuel use, and compliance.
Traditional safety programs often rely on reviewing reports after an incident or correcting behaviour after a problem occurs. Geotab Vitality takes a proactive approach by encouraging safe habits every day.
The platform uses gamification and rewards to reinforce good driving. Drivers earn points for meeting personalized goals and can redeem rewards through an in-app marketplace. Because goals are based on real data and tailored to each driver’s environment and vehicle type, the program stays fair and relevant.
For example, a plow operator working in northern Ontario during winter conditions is not compared to a light-duty driver in a different climate. Personalized scoring ensures drivers are evaluated within realistic expectations.
Safety remains the core focus of Geotab Vitality. The platform connects with Geotab’s collision risk analytics to track behaviours such as harsh braking, speeding, acceleration, and cornering.
Drivers receive weekly safety goal, and safe performance earns points toward rewards, which helps keep drivers engaged and focused on improvement.
For fleet managers, this approach delivers:
Reduced collision risk
Better driver coaching opportunities
Less time spent on manual safety tracking
Clear performance benchmarks
By encouraging drivers instead of only correcting them, fleets can build a stronger and more consistent safety culture.
Geotab Vitality recently announced they will soon expand the platform into sustainability and compliance. These features will be available soon on the Geotab Vitality application, in addition to the already released safety feature.
Idling is a major concern for municipal fleets, especially during winter operations. Vitality turns idling reduction into a daily challenge by rewarding drivers who stay below personalized idling targets.
These targets account for real operational needs such as running equipment on utility trucks or winter maintenance vehicles. Drivers track their performance through a rolling average and earn streak rewards for consistent improvement.
The result is fewer idling minutes, lower fuel costs, and better environmental performance without heavy enforcement.
Vitality also supports compliance by rewarding drivers for completing DVIR inspections and verifying HOS logs on time.
Instead of managers chasing paperwork, drivers build streaks and earn rewards for consistent compliance. Early testing has shown fewer violations, fewer fines, and less administrative work.
For municipal fleets managing seasonal staff or rotating operators, this creates a simple and consistent process.
During the webinar, Geotab shared pilot results from fleets using Vitality. One fleet saw a 25 percent improvement in risky driving events within the first 30 days and a 41 percent improvement over time.
Another fleet reported improved fuel efficiency and stronger driver retention simply from increased awareness around safe driving habits.
These results highlight the power of combining telematics data with positive reinforcement. When drivers are motivated and recognized, behaviour change lasts longer.
Driver shortages and staff turnover are ongoing challenges for municipalities. Vitality helps fleets recognize good performance and give drivers a sense of ownership over safety.
Rewards are meaningful and regional. In Canada, drivers can redeem points for options like Tim Hortons, Amazon, or Home Depot gift cards. Drivers can choose small weekly rewards or save points for larger purchases.
This flexibility helps fleets improve engagement without adding extra administrative work.
Here are a few of the questions attendees asked during the webinar.
Q: How would Canadian municipalities benefit from Geotab Vitality?
Municipal fleets can use Vitality to improve driver safety, reduce idling costs, and increase engagement across seasonal and full-time operators. The platform supports plow trucks, sidewalk equipment, and other municipal vehicles as long as they are equipped with a Geotab GO device.
Q: Are the rewards paid for by the fleet?
Rewards are included in the monthly per-driver cost. Fleets choose the program level, and drivers redeem rewards directly in the app without extra admin work.
Q: Can fleets get a pilot to test the program?
Yes. Geotab and DiCAN offer pilot programs so fleets can evaluate the impact before committing. Drivers keep any rewards earned during the pilot.
Telematics shows what happened on the road. Geotab Vitality helps fleets change what happens next. By combining data, motivation, and recognition, municipalities can build safer driving habits, reduce costs, and improve driver satisfaction.
👉 Contact info@dicaninc.com for pricing information, or any additional questions.